Found in my grocery store: Lucchetti Box Rice: Diana Ross Flavored
Just what you need to make your meal Supremely awesome: Diana Ross inspired rice?
To explain (as much as I can anyway, to be honest, I’m baffled/amused): Ross pronounced with a Spanish accent would sound a lot like arroz, which is Spanish for rice. That being said – I’m not sure why that makes it a relevant marketing scheme. But what I really don’t understand is the image on the box. Is that brown rice afro-ed caricature supposed to be Diana? How is that appetizing?
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I love it! Obviously Argentina doesn’t do “politically correct”!!!
Haha! Did you somehow miss the ubiquituous TV commercials over the winter? I think you need to see that for it to make more sense! Given the usual quality of Argentinian TV and advertising, I think it’s absolute genius.
I love the Diana Arroz commercial too! But I think Argentine advertising, especially the TV commercials, are quite creative and very funny. Argentine firms have won a handful of international awards (including CLIOs) and are known worldwide for their ads.
The commercial definitely did give me a chuckle–DianARROZ 🙂
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